Seattle Interactive Conference (SIC)
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The Challenge
We’ve all know “those” conferences: long, expensive talkfests featuring a rotating cast of celebs from the paid speaker circuits. Seattle Interactive Conference is decidedly not that, featuring a radically diverse mix of speakers, panels, and workshops that tell stories from the frontlines of the creative, marketing, and technology industries. But how do you convince people that SIC is a truly different type of conference?
The Approach
Create an inclusive rallying cry for creativity and innovation that showcases the unique faces and voices of Seattle’s premiere un-conference
Colors
We created a diverse color system to symbolize the different audiences at SIC. Blue for tech, magenta for marketers, yellow for influencers & activists, and black for creatives.
Creating a system
Following the same thinking we wanted to add some depth and excitement to the look of this year conference so we created a pattern system using different patterns for each demographic as well.
Work
About
Mood
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Motion Design
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Photography
Presentation Design
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Social Strategy
Social Listening
UX/UI
Video Production
Website Design
1 Hotels
Amazon Alexa
Amazon Music
Blue Nile
Boo’s Beverage Co.
Brooks Running
Castbox
Dell Technologies
Dick's Drive-Ins
Docusign
Future Arts
Gold Bar
iHeartMedia
Intuitive Surgical
La Loba
Microsoft Design
Obedience Department
perfcycle.ai
Plannetics
Seattle Interactive
Tegria
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WA Golf
Wizards of the Coast
Zillow
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Tech Industry
Seattle Office of Economic Development
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Vicarious Creative Talent
Something Forever Design House
Youth Advisory Board
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