CROWN — we design influence across brands, narratives and culture


Work

Ecommerce Case Studies




Ecommerce

CROWN supports ecommerce operations with an emphasis on strategy, design, and development. Workstreams include evaluation of platform configurations, analysis of conversion paths, and definition of system architectures that integrate product data, merchandising logic, and marketing workflows.

The agency designs and builds storefronts, frequently using Shopify but also encompassing WooCommerce/WordPress, Webflow, POS integrations like Square or Toast, lesser-used systems like Cargo and Framer, and bespoke, code-first environments covering theme development, UX/UI structures, product hierarchy, navigation, and mobile optimization. Activities include implementation of product information systems, metadata standards, variant logic, and template-level content frameworks. See website design/dev case studies. CROWN also configures ecommerce apps, checkout flows, and integrations with inventory, fulfillment, analytics, and marketing automation platforms.

Ecommerce programs extend to marketplace environments, where CROWN develops product detail content, store pages, and feed structures aligned with Amazon and other marketplaces. Campaign and other measurement frameworks cover acquisition, conversion, AOV, loyalty and retention metrics across paid, organic, and direct traffic sources.

Capabilities

  • Figma- and XD-driven prototyping
  • Full-Stack Development / Engineering
  • Ecomm Strategy
  • Theme Design and Development
  • UX / UI for Ecommerce
  • Product Taxonomy and Metadata Structures
  • Product Detail Page Systems
  • Variant and Inventory Logic
  • Checkout Flow Optimization
  • App and System Integrations
  • Analytics and Conversion Measurement
  • Amazon Product Content and Storefronts
  • Feed Management
  • Lifecycle and Retention Program Support
  • Liquid Code (Shopify)