Boo’s Booze
Challenge
During Covid, our F&B client wanted to tap into the surge in RTD (ready-to-drink) cocktails and at-home social rituals. The brief: create a playful, approachable bubbly, boozy bottled beverage that could cut through isolation fatigue, stand out on shelves, and resonate with a younger audience that craved both fun and quality.
What We Did
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Concept Development
Defined the name and brand personality — Boo’s Booze — a cheeky, conversational brand built around the idea of companionship in a bottle.
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Moodboards & Creative Directions
Explored three distinct routes:
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Packaging Design
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Designed bottle labels featuring playful typography, hand-drawn detailing, and all-over bubble patterns.
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Produced hangtags with witty taglines (“Thinking of you, Boo”) and bold color explorations .
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Developed 4-pack carriers and dielines, including creative concepts like the “Re-Boozable” mini tote for sustainable reuse.
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Designed bottle labels featuring playful typography, hand-drawn detailing, and all-over bubble patterns.
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Flavors & Naming
Crafted flavor names that felt adventurous yet familiar: Pisco Punch, Watermelon Aperol Spritz, Mint Gin Fizz, Brazilian Mule.
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Activation Concept
Extended the brand into experiential territory with BYOB — Be Your Own Boo, a mirror installation encouraging self-love and shareable moments, paired with sampling or vouchers.
Impact
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Rapid Launch in a Pandemic: Brought a full RTD product line from concept to packaging-ready within months, enabling our client to seize the Covid-era at-home drinking trend.
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Shelf Appeal: Packaging stood out with bold patterns, humor-forward copy, and tactile details that invited interaction.
- Cultural Resonance: “Boo’s Booze” became both a product and a mood — playful, comforting, and sharable at a time when connection mattered most.
Services
Brand Concepting • Naming • Packaging Design • Flavor Testing • Activation Ideation • Go-to-Market Support • Photography
Photo Series
(1) Photographer: Byron Kalet
(2) Photographer: Reva Keller, prop stylist: Mandy Kehoe
(3) CD/lighting: Byron Kalet; photographer: Reva Keller; prop stylists: Finch Izatt, Lela Wulsin, Sarah (KSRA); wardrobe stylists: Theresa Wingert + Laara Garcia; HMU: Kaija Towner + Jessica Lancaster; floral stylist: Anna-May Dutton; nail art: Kim Sop; art direction: Cameron Coupé; models: Michelle Schlaman, Anjelika Frye, Tyler Mom, Gregory Stellatos; model management: Nicole Korman; executive producer: Zach Huntting; producer: Mary Warsinske; assistant producer: Katie Bock
(4) Photographer: Maayan Haim
Enjoy🍒
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